[Art Direction | Design | UI/UX Design | Product Design | Photoshoot Producer & Logistics]

Leasing Office Digital Touchscreen Design

This user application was designed for the American Campus Leasing Center centrally located in Austin, Texas at The Castillian dorm. The focus was for students and parents to visit the ACLC to get a streamlined view of their 8 properties on the University of Texas West Campus instead of travelling to visit all properties within the campus. This digital touchscreen display was designed to reflect each property, it’s location, amenities and was displayed across multiple screens in the ACLC. I worked with the leasing team to identify the content architecture, wireframe layout and directed a consistent brand across the product.

Leadership Photoshoot & Brand Design

After 20 years, it was time for a rebrand for the thriving student housing company, American Campus Communities. The in-house marcom team and Tucker-Moore agency joined forces to tweak the logo, develop a new tagline and brand. I supported the initiative as Art Director and lead the audit, photoshoot and rebranding of all materials with our in-house graphic design team. 

Photography: Brio Photography
Creative Direction: Tucker Moore

Brand Photoshoot

The challenge: How can we capture photos to represent 203 properties across the nation in a 2 day shoot? As you’ll see, there was a bit of Photoshop magic involved.

Photographer: Annie Ray