Created a new campaign for American Campus Communities focused on Community Assistant recruitment efforts for their 201 communities across the nation. I collaborated with the in-house recruitment director to develop key messaging, identify the marketing plan, timeline and assets, and then developed the campaign.

The campaign was used across all 201 properties nationwide.

Award: 2015 Best Brochure, American Marketing Association

NATIONAL COMMUNITY ASSISTANT RECRUITMENT CAMPAIGN RESULTS

The campaign has reached 505,838 people and
with approximately 1,608,648 total exposures.

Since the campaign started in late January 2014, the community assistant application traffic has increased by 40%.

The campaign was used across all 201 properties nationwide.

The campaign has reached 505,838 people and with approximately 1,608,648 total exposures.

Since the campaign started in late January 2014, the community assistant application traffic has increased by 40%.

The campaign has reached 505,838 people and
with approximately 1,608,648 total exposures.