Senior Art Director & Brand Designer
Dell Blue: Universal Dock
I had the opportunity to ideate and create an integrated campaign for the video, digital immersive experience and marcom for Dell’s Universal Dock for FY22. The video concept was inspired by a high-energy timelapse style and reflected a full day at a modern office hotdesk. In the background, you’ll notice a slight change in ‘daylight’ as the spot progresses to reflect the change in time through out the timelapse. You’ll also see various talent, working within different industries interacting with the dock to show the versatility of the product.
[ Campaign Concept | Creative & Art Direction | Design | Video Production | Video Post-Editing ]
Creative Partners:
CD: Emily Grube
Copywriter: Marlee Cowdrey
Copywriter: Julia Streller
Video Direction & Edit: Jason Uson
