The national sorority of Delta Zeta was starting to evolve around 2016 and the organization was seeking a brand refresh that reflected modern, empowered and educated women to complement their existing socialite persona. The new visual brand reflected more motivated, smart and energetic members and was inspired visually by a few top women brands from that year. The initial brand included a website design and this past year in 2020 the website was due for a partial refresh.

Website Design (2020)

About 4 years after the previous website design, the team joined forces again to update the Delta Zeta national sorority website layout and style. To stay within the client’s budget, I consulted with the approach of refreshing the homepage design layout and the hero image for the top of each subpage. The final homepage now includes an updated 90’s style, more organized content, and an updated layout that includes a hero video and instagram at the footer.

Website Design (2016)

I collaborated with the team to identify the website goals and then created the website architecture, layout design and created page content, and photo selection.

We were then inspired to develop an app for the sorority members that included a game for incentivizing charitable donations, pop up notifications for encouraging social consumption awareness and also monthly content distribution.

CMO: Tim Nicholson | Web Development: Trae Cadenhead

Brand Design

Delta Zeta National Convention (2016)

Each year, the national sorority hosts a convention for all members to gather, celebrate one another and sharpen their focus for the road ahead. I partnered with the team to build onto the idea of what it means to be ‘Truly Amazing’ as a sister of Delta Zeta. The event was centered around the history of the organization, celebrating strong female DZ leaders, encouraging friendship, and reminding to give back to the ‘Heart For Hearing’ cause.

Heart For Hearing, The DZ Cause

Delta Zeta is the only women’s organization with a philanthropy focus on speech and hearing since 1954. The ‘Heart For Hearing’ cause is in partnership with Starkey Hearing Foundation and their mission is to help the world hear by opening hearing aid and speech clinics in other countries.